Retargeting (also known as remarketing) is a great way of keeping your website in front of prospective clients after they leave your websites. Typically only a fraction of visitors will convert on their initial visit.

We display banner ads on partner sites – and it really works! Google data indicates you can increase your sales by 5% using retargeting.

How Does Retargeting Work?

Retargeting is a piece of Javascript placed in the footer of the website. The tag captures and creates a list of visits to your website the tag drops a cookie into the visitors browser for 90 days allowing retargeting ads to show wherever they go on the internet.

We use the main retargeting vendor – AdRoll which places pictorial banner ads in front of your potential customer to reengage with them with the aim of getting them to return to your site.