The best PPC agency around.
Over the years I have worked with several PPC agencies. PPC Response operate in an entirely unique way, very different to normal agencies. Their focus isn’t about extracting as much money out of you as a client; they are focused on reducing wasted expenditure, and maximising ROI. They really have delivered for us, where others have failed. I suspect we will be working with PPC Response for a very long time. We are very happy customers.
Matt Holland – Managing Director
One company that I can’t praise enough for their PPC services is PPC Response, thanks to Paul, Lisa, and Ryan. We have worked with multiple PPC companies, even leaving PPC Response and returning as we found that PPC Response stands out as the best. They take the time to understand our needs and explain the reasoning behind their strategies, making them a highly accommodating and effective choice for our PPC management. They are there when needing to implement different seasonal strategies for us and making sure everything to up to date when it comes to analytics/ppc
All I can say is a big thank you to Paul, Lisa, and Ryan at PPC Response.Hope this is ok.
Cheers
Teresa
Hi Paul,
“After a challenging experience with a previous agency, PPC Response took over and transformed our results.
The team, led by Paul, Lisa, and Ryan, diligently rectified past mistakes, showcasing remarkable expertise and dedication.
PPC Response significantly boosted our sales through effective strategies and campaign optimization, leading to a notable increase in conversions and revenue.
Their exceptional knowledge and proactive approach set them apart from other agencies.
We highly recommend PPC Response for anyone seeking outstanding results and a reliable partner in driving up sales.”
Lee Simpkins – Director
Hello Paul
As a partner of PPC Response for over three years, we at Purple Planet Packaging have experienced first-hand their exceptional skill in optimising online advertising. Their targeted approach has significantly reduced our click costs while boosting opportunities and profits.
Their unique strategies, tailored to our specific goals and values, have not only spurred our growth but also provided outstanding service. We confidently recommend PPC Response to any SME looking to enhance their online presence effectively and professionally.
Mark Farr
CEO
Hi Paul, Lisa and team,
We just wanted to let you know how valuable we found the Google Adwords workshop we attended earlier this week. Nick was able to identify many ways we could tweak our current account to make sure the clicks we got, and paid for, were from the right people. He showed us how to create more targeted adverts and filter out those clicks which are not relevant to our company. We now know how to monitor how effective our marketing through Adwords is and how to change things to increase this further. Just a few hours at PPC Response has already made a huge difference to us and is making sure that any money spent with Google will benefit our business as much as possible. We would recommend PPC Response to everyone, whatever your ability as they will cater the time to your needs and level. Everyone was friendly and welcoming and happy to answer any questions we had.
MD & Director
“PPC Response is the 6th company to work on our Google adds over the last 10 years. As the costs are not huge I gave each of them a chance, and each of them sent me huge amounts of stats at the end of each month explaining how successful the campaign was. As I am no expert I thought it was all moving in the right direction with the small improvements at each stage. After working with PPC Response I can see that they were all useless! I can see this because your team actually took the time to explain/teach me exactly what was happening and why.
It has now been 7 weeks since your team completed phase 1, and the results are undeniable:
Monthly PPC spend Down 28%
Monthly Conversions up 31%
Click Through Rate has moved from 0.24% to 9.11%
Impressions in top of page 1 position has moved from 2.08% to 41.17%
After having so many companies working on our account I really wasn’t expecting much, but I have been completely blown away, and cannot thank your team enough.”
Guy (Director)
“We have been using PPC Response for two years now and have been very pleased with the results. Not only did PPC Response increase the quality and quantity of traffic to our website, it also enhanced our conversion rate, too. We plan to keep investing heavily in AdWords as the business benefits are clearly established through working with PPC Response. ”
Stephen (Director)
“We have worked with PPC Response for many years and found their approach to PPC very refreshing. The idea of actually training and teaching you how to manage your Google PPC account rather than promising the earth and taking your cash like all the other SEO companies is brilliant.
We now run all our own PPC campaigns and call on PPC Response if we need any further training or help with our campaigns. I would definitely recommend PPC response to get your return on investment where it needs to be.”
Chris (Managing Director)
“Dear PPC team
Just a quick email to say how very satisfied I have been with our involvement with PPC Response since October 2015. I always start business relationships very cautiously and like to be reasonably thorough and diligent. From my earlier experiences I have found web ‘experts’ to be of very mixed abilities, often big on sales, but much smaller on the delivery of results.
But you provided me with a very clear plan of attack and any associated charges, so I would know, if you were true to your system, exactly what my financial commitment was going to be at any one time to any specific campaign. And early conversations (with Paul, I think) convinced me you knew what you were talking about. Your website backed up your use of a 3 phase system which is transparent and understandable.
I had a specific project at the time which was developing slower than I had hoped, so that provided the “battle ground”, so to speak! Right from the start the nitty gritty stuff was dealt with by Adam. He questioned me in depth, making the process pretty easy and we began the campaign.
Immediately we started getting improved responses, that we converted into clients at a reasonable rate. And over a period of about 15 months the campaign has achieved it result and therefore we will turn it on and off, as our needs require. I’m not great at my expense analysis’ bit of a seat of the pants chap… but I know for sure that this was money very well spent.
Throughout this time PPC have kept me informed and we have had the occasional review, where Nick assesses the campaign, tweaks areas he notices are not working so well, amends adverts etc and generally tries to maximise the responses we get. He is an excellent chap to deal with, very patient and knowledgeable, and always willing to explain something sensibly.
I recently decided I would like to know a bit more about how the campaigns worked, as I had another area I wanted to use Adwords on. If you look at the online account they are pretty confusing and hard to make real sense of. So Paul suggested a good starting point would be to sit with Nick while he carried out a review of the Campaign. This I did and it was really useful, both in raising my knowledge level and also forcing me to give more input into the campaign. Nick was incredibly positive about explaining things to me and I saw this small friendly operation close to. From the general chat in the room from the other staff it was obvious this firm was committed and knowledgeable about what they do.
So, in summary, thanks to the Team at PPC Response for helping me develop my business in an positive direction. I really like dealing with a company who are transparent, honest, knowledgeable, fair and friendly. That’s my sort of approach too, so I feel very comfortable.”
Ric (MD)
“We started using PPC response around 3 months ago. We are now into phase 2 of the program and our phones will not stop ringing. We had our biggest month ever in January and February is looking to be even better! – very happy!”
Adam (MD)
“We have been working with PPC Response for nearly over 2 years and have been extremely impressed with the support and results that PPC Response has achieved for our company. I personally do not have the time nor the resources to manage my AdWords account so I have been assigned Adam to work on my account and I am pleased to say it goes from strength to strength each time he goes onto my account. I managed to go and visit PPC Response in December 2016 and not only was I impressed with how the company is run but to see the owners having a very hands on approach (however I noticed Lisa was doing all the work and Paul was doing all the talking!!) but it was a vibrant, professional office, and the team are extremely knowledgeable / enthusiastic. I would not hesitate in referring PPC Response to any company who has an AdWords account.”
Osian (Company Director)
“As a small company running an ecommerce platform, we struggled keeping on top of our Adwords account and often left it to one side, never really aware of the volume of sales it was capable of.
After a call from PPC, we decided to see if they could offer what they promised and following e brief audit it was clear that they had a brilliant knowledge and understanding of how Adwords works and how to harness its full potential.
We haven’t looked back since and have been very pleased with the increased amount of clicks and conversions we’ve been getting since letting PPC take the reigns.
PPC Response offer Brilliant support, they’re always ready to help and have practically sourced a new salesman for us in the work they have done in optimizing our Ads.”
Peter (Sales Manager)
“Just a note to say thank you for all you help over the past few years with google ad-words. We tried many routes to facilitate this for our business. Most have been ineffective, others have been very expensive, however I must say PPC hits the spot time after time.After a call from PPC, we decided to see if they could offer what they promised and following e brief audit it was clear that they had a brilliant knowledge and understanding of how Adwords works and how to harness its full potential.
We have used them for training, continuous support and they are our go-to guys when we want to add to our portfolio of websites and require google ad-words. You don’t need to have technical knowledge just common sense and their pricing is second to none. If you have a website that needs marketing, use PPC.PPC Response offer Brilliant support, they’re always ready to help and have practically sourced a new salesman for us in the work they have done in optimizing our Ads.
Once again thanks for your help.”
Stefan (MD)
“After banging my head on the wall and many phone calls to different management companies who all wanted silly money to run my Adwords I came across PPC Response. It was a recommendation and it has been by far the best business desicion I’ve made too date. A complete turn around from losing money to making money.We have used them for training, continuous support and they are our go-to guys when we want to add to our portfolio of websites and require google ad-words. You don’t need to have technical knowledge just common sense and their pricing is second to none. If you have a website that needs marketing, use PPC.PPC Response offer Brilliant support, they’re always ready to help and have practically sourced a new salesman for us in the work they have done in optimizing our Ads.
The team are always ready to help and just a phonecall or email away. The best advice I can give is give these people a try, I’m so glad I did. I won’t use anybody else now.
Keep up the good work.”
Andrew (Owner)
“Thank you very much for your excellent work, we have seen a dramatic change in Adwords costs and results. We would recommend using the PPC Response team for working on Adwords Campaigns. PPC simplified the process and we could gauge results easily as we progressed.The team are always ready to help and just a phonecall or email away. The best advice I can give is give these people a try, I’m so glad I did. I won’t use anybody else now.
We will be working with PPC Response in the future and will forward their details to other companies we know.”
Vincent (MD)
“We started using PPC Response a few months ago and, due to the relatively poor reputation that this sector of the market has, we were sceptical. We have been very pleasantly surprised. PPC Response has now carried out a number of campaigns for us, tidying up our AdWords and streamlining our marketing in this area. Our Google rating has improved without the need for additional spend, with all aspects of our Google stats looking healthier. We will be working with PPC Response in the future and will forward their details to other companies we know.”
I would be happy to recommend them to other companies looking to improve their stats without breaking the bank.”
James (Sales Manager)
“We were running tired Google ad campaigns, with diminishing results. PPC Response have re-energised and added to our campaigns. We now have a far greater hit rate which has crossed over to an increase in leads and immediate business. We look forward to working with PPC in the future and a further increase in business. Great team.”
Paul (Partner)
“Our company was contacted by PPC-Response a few months ago – one of the Directors Paul explained the service they could offer to help improve our Google AdWords campaigns. Like most businesses we get similar calls almost every day – normally we would politely tell them we were not interested – historically we have managed fairly well running AdWords in-house.
Paul’s attitude seemed a bit different and he was not at all pushy – in fact he was quite open and clear about what they may be able to achieve. He didn’t promise us sudden growth in sales, but was confident he could reduce our wasted spend by using PPC’s tried and tested techniques. After a couple of informal chats we agreed to let PPC have a look at our AdWords account at no cost to us. Allowing safe access was very simple to set up and we were then in contact with the account manager Adam.
Ryan spent some time looking at the account and explained clearly what they could do to improve the campaigns and targeting to minimise wasted spend and get the most from our budget. Ryan’s explanation was clear and made sense – even though it was at odds with what we had historically been doing. He explained that any changes they made could all be simply undone if we were not happy for any reason. We gave them the go ahead to start work on one of our campaigns. What we particularly liked was that PPC do not charge a percentage fee or ongoing monthly cost. They work on your account and invoice you for what they have done. You don’t pay anything until the work is complete and Ryan talks you through what has been done and why. They can do the work in stages – where they identify problems, then implement changes and show you how to do it, or, as we chose, let them get on directly with making suitable changes and improvements – we just paid for each phase once complete. This worked well for us.
Our campaigns are now broken down into more specific and manageable groups. We feel we are not wasting so much of the budget on worthless clicks. As our company continues to grow we have no doubt we will be working with Adam and PPC in the future.”
Ross (Director)
“We were running tired Google ad campaigns, with diminishing results. PPC Response have re-energised and added to our campaigns. We now have a far greater hit rate which has crossed over to an increase in leads and immediate business. We look forward to working with PPC in the future and a further increase in business. Great team.”
Paul (Partner)
“Can I just say, thank for your help with my adwords account. Nick was a great mentor and explained in a clear and concise way, a number of techniques which were easy to implement and transparent in their intention. His explainings should allow me to save on wasted clicks and optimise my campaigns to the nth degree. Easy when you know how eh?”
Steve (MD)
“It’s been too good! Tip: export your optimised adwords campaigns into Microsoft Bing as well and apply the same techniques. We’re buckling under the weight of orders and I’ve had to pause it all for a while so we can catch up”
Steve (MD)
I took some persuading because I get hounded by people selling internet-related services.
However; I decided to give PPC-Response a go because the ad-agencies seem to not do a fat lot for their money It took about a month to get things running smoothly, but I could see we were going in the right direction after about a fortnight.
Our PPC outlay has reduced enough to confirm that I should make considerable cost savings without any loss to the sort of traffic we’re after.”
Bob (MD)
“Thank you for your kind hospitality, on my recent visit. It was a pleasure to meet yourself and the team. Nick was extremely knowledgeable, helpful with regard AdWords training, I found him to be very personable, thorough and extremely professional. He clearly explained at a manageable pace in detail our AdWords account, along with hands on experience of our account. I came away with many notes and knowledge to enable me to confidently manage our account. I have no hesitation in recommending PPC Response services to any company that wish to enhance their AdWords campaigns, to be more cost effective.”
David (Manager)
“In the last few weeks I have had numerous cold calls and had become simply tired of them. Pauls call came during that period and he immediately drew me in. He was polite, professional, and worked around my timings (several times).
Paul backed up every word he spoke on the phone, the family run business had an excellent and professional set up. The work the team carried out was on time, accurate and honest.
I’m really pleased I decided to let PPC response assist my business and I would fully recommend them. Not many people back up what they say which such precision however PPC response did just that and if I ever I require further assistance they would be my first calling point. ”
Peter (MD)
“We’ve been working with the PPC Response team for several years now. Our spend is now topping 5 figures a month without fail PPC Response find ways to reduce wastage and bounce rates whilst improving click-through rates, quality scores and conversions. Very quick turnaround. As much as we think we know it? we really don’t so very pleased as always.”
Ken (MD)
“I’m not sure how PPC first got themselves through our ‘Cold Caller Defence Shield’ but they did. They must have caught us at an opportune moment as we knew our Adwords account was haemorrhaging money but weren’t sure why. The initial telephone consultation with Paul was both enlightening and bloody annoying as he demonstrated how Google were ripping us off. In any other business arrangement we would have severed ties with them immediately but Google are a necessary evil in our business sector. The information Paul fed us made us sit up a take notice that he knew what he was talking about. He’s a natural born salesman but without the bullshit.
We have now completed the 3 steps visiting PPC on each occasion and can confirm that our Adwords account is now producing more sales for a fraction of the cost. Best of all we understand the various layers of the Adwords account and are in control of our expenditure. Nick was great at explaining everything and it’s satisfying to know PPC are only a phone call or email away if we have any questions.”
David (MD)
“When it comes to Google AdWords I have always regarded it as a dark art which few have mastered and as such I have been sceptical about companies claiming that they have the solution to all of our AdWords issues. When we were first contacted by PPC Response the call felt different and for the first time I truly believed that I was talking to a company that really did understand how to get the best from an AdWords campaign. The methodology was explained in easy to grasp terms and, before any commitment, I was walked through my campaign and given clear examples of where improvements could be made. It was then that I decided to go ahead and entrust PPC Response with our campaign.
The process was duly followed and within a short time I began to notice not only an increase in orders but a decrease in unwanted traffic and a better return on the advertising spend. On each review they have worked closely with me and have taken out all of the hard work and worry that goes hand in hand with running an AdWords campaign. I would have no hesitation in recommending PPC Response to any business that relies on Google for its day to day advertising.”
Ian (Managing Director)
“Over the last couple of years I have engaged with Adam at PPC Response. I have found him easy going and a pleasure to work with. He has over this time re-built my AdWords accounts and saved me thousands of pounds, but at the same time increasing our traffic and calls!
In short, I would have no hesitation in recommending Adam and PPC Response.”
Matt (Group Director)
“I have used PPC response and there team on several occasions and found them very helpful and only charge for the work that they do rather than on subscription like many other providers. We had been stung in the past by companies charging fees for work that was never being carried out. Since we started using PPC response we have seen a far greater return on our investment.
I would definitely recommend them for your campaign.”
Paul (Managing Director)
“Thank you all for the great work done on our Ad Word campaigns. You more than delivered your promise.”
Stefan (Managing Director)
“Thank you for the implementation of the new campaign on my Adwords account. I can confirm that although I am relatively savy on Adwords your services have provided a increase in sales enough for me to provide this testimony. I.e. That you deliver effective service providing a greater conversion of sales.
Well done and I will be using your services again. ”
Ted (General Manager)
“We contacted you because we where spending a lot of money with Google Adwords but our click through rate was terrible, you sorted it out and as a result we now have better click through, more people coming to our web site, and more orders. The cost to Google has gone down and orders up, what more can you say.”
Geoff (MD)
“We engaged with PPC Response to review and improve our Google Adwords campaign due to their innovative approach and specialism in this area. We had originally set up our campaign on two fronts and were receiving business leads and traffic was being driven to our website but with very little quality or end result. Once PPC Response had carried out the review of our campaign and implemented their suggested improvements we have seen a dramatic increase in QUALITY traffic and enquiries and this has led to increased business as a direct result of our Adwords campaign. We will now look to PPC Response to carry out an ongoing 3-monthly review of our campaign and would advise any company attempting to generate quality business leads to do the same.”
Richard (Manager)
“I am now extremely busy working in the business getting out orders etc. rather than working at the business to grow quicker. The effect has been that we are close to employing someone to help take some of the workload off me so that I concentrate on the marketing. To give you some numbers (Last quarter compared to previous quarter):
The cost of acquiring a new customer: This has reduced from £10.82 to £6.91 (Google Spend / New Customers)
The average cost of each order: This has reduced from £3.65 to £2.67 (Google Spend / Number of Orders)
Click Through Rate: This increased from 1070 to 1241
Cost per Click: This has reduced from 31p to 27p
Value per Click: This has increased from £2.87 to £3.74 (Profits / CTR)
Unique Visitors per Day: This has increased from 78 to 105
Visitors per Day: This has increased from 95 to 127
Bounce Rate: This is more or less the same 43.14% to 42.2%
This proves to me the effectiveness of using PPC Response. As my colleague said, it was the best money we have spent on marketing.”
Rob (MD)
“We receive endless and relentless emails and calls from organisations wanting to help us with our pay per click advertising and have to admit have always been a little dubious. However after spending some time on the phone with PPC so they could show me around my own adwords account it was easy to see I was wasting a huge amount of money.
Friendly and approachable, Adam discussed with me what he was going to do with our account and after just a week we can see a massive difference! The best money I’ve spent in a while!”
Charles (MD)
“After several years of making a monthly payment to a so called ppc expert firm we discovered that they had not even been onto our ad words account in 10 months. This was infuriating as we were paying for a service we were not receiving not to mention the loss in business in comparison to the clicks we should have been receiving. We then received a call from Paul at PPC response who seemed to work in a more transparent way to others. The 3 step process was carried out by Adam, one of the PPC experts at PPC response and we noticed an immediate uplift in clicks and call volume. Thanks Paul, Lisa and the team”
Paul (Managing Director)
“A while ago PPC Response pestered me to do some work on our google adwords campaign which we went ahead with and am happy to admit I am very pleased with the results. A year later We are now setting up a new division to our company and would like a new campaign set up to help with its growth of which we are now using PPC Response to do with us.”
Mark (MD)
“Firstly I’d like to say the time I spent with Nick was highly valuable and was great value. Nick spent 3 hours on the phone going through our adwords giving genuine advice that we are now implementing.
As a small company we tend to do everything ourselves, this includes our PPC campaigns, but sometimes I wish I could talk to someone about how we run our PPC marketing that I felt was there to help. Partly to learn new tricks and partly to confirm we are not doing anything too silly.
Thanks for the time and advice and I will continue to use PPC-response from time to time as a sounding board.”
Chris Scott (Owner)
“Clicks – up by 6.5%. Advertising costs – down by 30%. Email enquiries – up by 30%.
So overall you delivered what you promised, so excellent work. As explained to Ben yesterday I will speak to you guys before Phase 2 begins and confirm all work that needs to be undertaken.
Once again, overall great service.”
Anthony (Operations Manager)
“Over the last couple of years I have engag“I was cold called by PPC response offering the usual we can fix your adwords, your wasting money etc I often get from companies. Usually I politely tell them to go away but they caught me on a day when i was reviewing our adwords spend, managed at the time by an external agency. As it turned out the prior month my adwords spend of around £1000 a month had cost me money the month before, and performance had dropped over the prior 12 months to the point I was spending £1000 a month, plus the adwords fee from the company managing it for me but was making less than that in profit. That never used to be the case. So I listened to what they had to say, and Paul took me through a few things to look at on my account, pointing out areas of poor performance, and importantly, looking at what my current adwords management company had been doing. Very little it seems. So I fired them and took on Paul in the Stage 1 approach of their philosophy. My reasoning being if it worked it would save me money very quickly to pay for it.ed with Adam at PPC Response. I have found him easy going and a pleasure to work with. He has over this time re-built my AdWords accounts and saved me thousands of pounds, but at the same time increasing our traffic and calls!
Adam explained what he was going to do, and went and did it. Within a couple of days you could see an improvement so I commissioned stage 2 and this time asked them to explain how to manage the campaigns I had, of over 1000 keywords, and over 200 campaigns, no small task. But they explained what they did, showed me step by step so I spent a day replicating what they showed me across all my campaigns.
The results are impressive. I’ve still more to learn, but what I paid them will pay for itself in no time. I highly recommend PPC-Response and if anyone want to verify this testimonial is real; call me.”
Simon (MD)
“Thank you all for the great work done on our Ad Wor“May I take this opportunity in thanking you for the work you have done so far. The tech guys have a knowledgeable cathartic approach to their advice and duties. Paul reminds me of a old fashioned tommy gun in the movies firing off spurts of enthusiasm every where he goes. I would have no problem recommending them to any other business colleagues or friends.”d campaigns. You more than delivered your promise.”
Robert (MD)
“Pay per click sounds simple, appears to be great value and all you would ever need to make a marketing success. It isn’t that simple. It is like buying a Ferrari straight after passing your driving test. That is where PPC Response come in. They helped us refine our campaign, reduced costs massively and most importantly increased responses from the people we wanted to be talking to. We would recommend them to any business owner serious about using the ‘net.”
Neil (MD)
“We have worked with Paul and his team for the last year on all of our Google accounts Because they consistently deliver on their promises I would have no problem recommend them. We have seen dramatic savings across the board and much better understand of the Google account process.
‘You have to work with good people that do a great job in order to be successful – that’s why we work with PPC’. ”
Brett (MD)
“I would like to thank you for your service and can say it has been a real eye opener into the way that Google Adwords controlled my PPC campaign. It has also been very nice to take that control back and have my potential customers seeing the advert I want them to see and not what suits Google and their revenue streams. This is aside from the other ‘tricks’ I have learnt from Nick about running my Adwords campaign which have also been enlightening. I would have no problem recommending your company to others.”
Mark (MD)
“The team at PPC have been amazing. Our cost per click has halved and the call backs we are getting have doubled. They have made sure our campaigns are directed to the right audience and therefore we are not being lost in searches. I would highly recommend.”
Stuart (MD/Co-Owner)
“I received a call from PPC Response back end of June 2013 explaining their services and that he could prove we were over paying on our AdWords account. Our dilemma was we have 2 different websites, 2 separate Adword accounts with 2 different agency’s of which we could only see 1 account but the other we could not see so PPC Response showed me round the one we could see and true to Paul’s word I was astounded by the lack of work done by the agency and also the poor performance ( high cost, low sales).
We immediately got PPC response to work on the account and we could see the results literally improve over night. Paul had also asked if he could work on the other account, however we could not see the AdWords account as it was on an agency’s platform. He set me a challenge that we would not be able to get reports as I am able to see from the AdWords account PPC response was working on …Paul was right, I discovered to my disappointment, what was even worse is that I had referred this company to over 200+ businesses they were neither transparent nor honest when dealing with my request for access to the AdWords account.”
We have continued using PPC response to do the “grunt work” and thankfully have never looked back. “
Neil (MD/Owner)
“I would highly recommend PPC Response as a professional company who do what they say! That is they train you how to keep your PPC budget to a minimum, whilst ensuring through regular maintenance that ad campaigns stay up in their Google ranking.
We now show at the top or in the top three of most of our target Google audience, and daily get potential new customers contacting us.”
Keith (MD)
“PPC Response first got in touch after reviewing our Google AdWords performance from the outside. They were able to identify a number of issues with our extensive set of campaigns and also showed us how much wasteful spending – such as searches irrelevant to our business – were costing us. It was quite an eye-opener. PPC offered a three-session tuition programme at a very reasonable price.
The emphasis of the programme was to teach us how to manage our AdWords campaigns efficiently and how to deal with Google’s constant rule-changes. As a result, we were able to lower our AdWords spend quite significantly with no obvious impact on impressions or quality click-throughs. Following the course, we were approached by an agency who persuaded us that they could run everything much more effectively than we could. As they were a certified Google partner, I thought all would be well. But the agency cloned our website and made it very hard for us to analyse what they were doing. PPC had warned me that this would be the case but stupidly we did not take their advice. After about six months, we ditched the agency and had another go at bringing the process in-house. PPC followed up and again demonstrated that a lot of our spend was unnecessary. We asked them reduce our costs and improve our CTRs, initially on a one-off basis, which they achieved very quickly. So we were very happy with the outcome.
The PPC Response team is one that I would highly recommend to those who either don’t know how to manage their PPC effectively or who do not have the time. As a bonus, they are nice people to deal with too!”
Charlie (Managing Director)
When we first started our Google campaign, we had no knowledge or experience, and struggled to get the campaign running effectively. When PPC response took over, the campaign was rejuvenated and started working much better for us. We made the mistake of handing over the running of the campaign to another company, who promised us an even more effective cost per click, as well as much better response – this WAS NOT the case! We have now come back to PPC Response with – our tail between our legs, and are looking forward to repairing the damage done, and making 2014 our most successful year yet. Their customer service is second to none, and we have full confidence that they are the right men for the job!!
Allen (Managing Director)
“We began to work with Paul and Lisa at PPC response a couple of months ago and I can honestly say that we have been incredibly impressed with all aspects of their service. From day one we have felt supported with fantastic communication and explanations at every single stage of the process. PPCs knowledge within the industry is excellent and they have never made us feel under pressure at any point. After the initial conversations they carried out the time consuming and detailed set up in order to improve our CTR (Click through rate) & page rank with no stress or hassle for us. I have been involved in one-two-one training with Diana in their offices which was definitely worth the trip to North Wales as I came away much more informed and with the ability to understand what they had completed with regards to our Google Adwords and how I can hopefully continue their good work, safe in the knowledge that help is only a phone call or email away.
I have nothing but praise for PPC Response, Paul, Lisa and Dianna and would have absolutely no hesitation in recommending them to any website businesses. If you would like to contact me to talk through my experiences in more detail I would be happy for you to do this.”
Giles (Director)
“I would highly recommend PPC Response as a professional company who do what they say! That is they train you how to keep your PPC budget to a minimum, whilst ensuring through regular maintenance that ad campaigns stay up in their Google ranking.
We now show at the top or in the top three of most of our target Google audience, and daily get potential new customers contacting us.”
Keith (MD)
“I was initally sceptical at first, having had bad experiences before with google adwords but after speaking to PPC response’s other customers I decided to give them a go. I was given my own dedicated account manager who carried out all of the changes to all of my ads and also provided me with training on adjusting and adding new keywords.
The staff took time to ask me plenty of questions to understand my products and customers and as a result I have a much simpler, easy to manage and above all profitable Adwords campaign. I would happily recommend PPC response to anyone using Google adwords.”
Sonny (MD)
“Thanks for the work that you have done as to your word. Work has picked up and i have done well so far, hopefully this will continue as this is what i need. You did exactly what you said at the beginning. I already have recommended you to my mates and they will get in touch with you in the new year. I have no hesitation recommending you to do the online adverts. I would say money well spent.
I like the communication side of things, which i find to be very easy and not some 0800 numbers and then go through options before speaking to an actual human. Your work is clear, precise, and attentive to individual’s needs. Thanks for your help”
Danny (Director)
“I would like to thank you for your service and can say it has been a real eye opener into the way that Google Adwords controlled my PPC campaign. It has also been very nice to take that control back and have my potential customers seeing the advert I want them to see and not what suits Google and their revenue streams. This is aside from the other ‘tricks’ I have learnt from Nick about running my Adwords campaign which have also been enlightening. I would have no problem recommending your company to others.”
Mark (MD)
“Ryan was extremely helpful and took great care to understand our niche product and the prompting of it, which gave me a lot of confidence. I hope continue and do more work with Adam consolidating on our progress.
PPC Response showed me how much money I was wasting and how we could focus our advertisements towards sales. I wish I knew earlier on what was going on with the money I was spending with google every month.”
Henry (MD)
“When I was first contacted by PPC Response I figured it was just another Adwords agency touting for business and asking for wads of cash up front with the promise of getting me in “lots of new business” I’d been using Adword agencies for quite a few months prior to this with no real tangible results, therefore I was more than a bit sceptical. However, something Paul said piqued my interest: something along the lines of taking a gradient approach, approaching it in three phases, not just throwing money at it, dealing directly with Google and paying a lot less per click than I had been with the agencies. It all sounded good, so I went ahead and paid for phase one, secretly thinking to myself – there goes another chunk of cash down the drain. That wasn’t the case though.
Within a few weeks real results were occurring. A couple of weeks further on and after several telephone calls to Dianna, the incredibly attentive and friendly girl who was allocated as my Adwords campaign manager, things really started to improve. Six weeks later, I can confidently state that the number of potential clients requesting my company’s services has increased by 300%. That’s quite a jump! I have also formed the opinion that PPC Response are in fact a genuine company who have their client’s interest at heart and aren’t just out to make a quick profit off the back of technically unsavvy numpties like me. They keep you informed, are always ready and willing to listen and have been attentive whenever I’ve called up to ask questions.
It’s the stats that really show the results though, and in the words of that little man in his three wheeler go “ya never know Rodney, this time next year we could be millionaires!”
Graham (MD)
“We are bombarded daily by companies claiming to be able to improve all aspects of our on-line profile, and naturally I was sceptical when PPC response advised us we were wasting money with our Adwords campaign.
However, I listened when Paul told us PPC Response would actually educate us in the use of Adwords, and give us the knowledge to reduce our bills, stop us wasting money and improve our adverts. They have a unique inclusive way of working with you on-line, and explaining everything they are doing – a totally transparent, methodical approach.
Our spend on Adwords has now reduced by around 40% and yet we have a much greater presence.”
Miles (Director)
“When I joined my company my grasp of Google Adwords was superficial at best but even I could see the PPC account was in a truly sorry state, money wasn’t leaking out – it was gushing! I didn’t know where to start. That quickly changed when PPC Response came on board. They immediately exposed and rectified sources of significant wastage. Each step of the process was clearly outlined and I was kept in the loop throughout, meaning that when their work was done I could confidently take the reins of our new and improved Adwords campaign!”
Josh (Director)
“I have just completed the last of the three sessions with PPC Response and I’m very happy for a number of reasons. Prior to dealing with them we were paying an agency to manage our PPC account for a large monthly fee. In our first chat Paul outlined how we were effectively being robbed by looking at the changes made to our account over the course of the last 6 months, which roughly amounted to what looked like 30mins work. I like PPC-Response and would recommend them to anyone, because they have the right idea about PPC. Once properly set up, an account should be able to run itself with minimal effort.
Over the course of the three sessions their consultant Adam helped me restructure our campaigns and Ad Groups, so that our CPC went down and is still going down, our keywords had a much higher quality score and our Ads were relevant to what our customers were typing in. I think their three stage training process is a great idea, as I now feel comfortable adjusting our PPC and creating new relevant ad groups – and most importantly, I’m personally in control of the account.”
Rory (Director
“The majority of our income in the early days has been driven to our website through AdWords. Therefore gaining relevant high-converting traffic is key to our business. With the help of PPC Response we were able to get a greater understanding on how to structure our AdWords and how to maximise our CTR and lower our annual spend on under-performing ads.
We have seen our CTR almost double due to the help Adam has provided with guidance and training in how to maximise our ads. We would not hesitate to recommend PPC Response and are very pleased with the results – the ROI on our investment is tracking very favourably.”
Ken (MD)
” I was contacted out of the blue by Paul Robinson from PPC Response, who said that he had seen my Google Add Words adverts, but didn’t feel that they were providing us very good value. He was certain that he could dramatically increase the success of the adverts if he was given just three hours to revise our campaign.
I was very sceptical, and initially dismissed his claims in my own mind. However, I was also intrigued and followed up the testimonials that he sent through to me. One customer (whom I verified) told me that PPC Response had been very successful for him, to the point that he had withdrawn from all other forms of advertising. After hearing this I decided to take a chance and let Paul have the three hours, although still unsure. The difference was staggering, with our CTR immediately jumping from 2% to 9%, and remaining between 8-9% ever since.
This in itself may not mean anything to most people, but what I’ve found is that the CTR is directly linked to the number of enquiries, which is directly linked to the number of bookings. All in all we’ve been very pleased, to the point that I’ve just placed an order for the second phase”
Joe (Operations Director)
“I would like to thank you all for the speedy and efficient service you provided us. It has improved our campaign, but the ongoing support is also crucial, thanks again.”
John (MD)
“As manufacturers of oak framed buildings and components we depend on regular, high quality traffic to our website to generate brand awareness and sales. We are often approached by companies claiming they can transform our pay per click advertising returns and as a result I was very skeptical when I first spoke to Paul at PPC-Response. However after being taken through each phase, step-by-step by the very friendly and helpful Adam I am extremely happy with the results. In particular, the campaign is now manageable and structured for optimum returns. Early indications also suggest we are seeing significant cost savings while improving our click through rates.
Nick was extremely knowledgeable, flexible and willing to help, tutoring me through each stage and offering valuable tips for ongoing improvement and management of the campaign. I also felt he had an excellent grasp of our needs and goals as a company which is invaluable in creating effective ad copy and choosing keywords.”
Emma (Director)
“We have just completed three phases of work on our Adwords Account through PPC Response and I am very happy with the results. After the demo with Paul a number of problems were identified and we have been working with Nick to restructure the account to make more targeted and managable.
The first two phases were completed over the phone and then I arranged to visit the PPC Response offices to meet the team where I was trained on the techniques that should be used to give our account greater efficiency. We are now seeing improivements in CTR, Quality Score and sales.”
Daniel (MD)
“PPC Response have provided us great service and ongoing advice for sorting out our google adwords account. We have reduced the cost of our google adwords and increased efficiency. They have also trained us so we can continue to manage and improve the account ourselves.”
David (MD) New Zealand
“I run a very small wood flooring company, I have not been running for very long and being an e-commerce website, most of my sales are online, I have to be honest when I first spoke to Paul I did think – “how am I going to trust this guy”, because I have spent alot of money, trying to push the company forward with google adwords!
Paul was straight to the point and showed me, rather than just feeding me rubbish, what I did not have a clue about! I really did think I would have to spend alot more money for Paul and Nick to put things right, but I really did not, I am fully aware that there are thousands of flooring companies out there, so it has been hard work, but now, to actually start having people looking at the website, ordering samples and calling me to ask for quotes and questions, is such a great feeling, I am ticking along nicely – thanks to PPC Response – who are not out just to take companies money and really do make a difference!!”
Harriet (Director)
We are an online company who import and distribute natural paving products, artificial grass and internal bespoke flooring throughout the UK. Our website is our main source of income so its very important that we come high in google rankings for our specific key words. We had been struggling and not reaching the target audiences we wanted to be, our key words were not working as well as they could but I didn’t know how to correct this. Sufficed to say our campaigns were costing us a great deal of money per month and not generating much interest.
I had been approached by Paul at PPC Response. I must say at first I was very skeptical as I’ve been stung in the past by companies who claim they will bring you top of every google page but it had never been the case before, Paul reassured me that he didn’t want any money until I was happy and until the end of each phase, so what could I loose, no contract, no signature, no bank details handed across so I was happy to say yes, go ahead. Paul is now working on stage two of my ad words development after being paid for the first phase and I can’t say how pleased I am with the service and changes I have notice in our campaigns, not only am I spending less on google but my rankings are higher, quality scores higher and more clicks for less cost!”
Lee (Director)
“My late father always taught me to be very confident in my own ability but in life to be wary of others who confuse confidence with arrogance. During 2012 I was contacted by Paul from PPC Response. My first impressions of him were that he seems a little crazy and that he was either one of the most arrogant men I had come across in my thirty years of business. He was supremely confident in his ability to save me money, that the company that was handling my google advertising would never part with information that was key to see what was really going on and that I was therefore being ripped off for the past five years. He set me the task of requesting information that he guaranteed that I would never receive and called me once each month to tease that despite all my efforts I was getting nowhere.
Unfortunately at the end of 2012 I had a period of five weeks where I had kidney failure, divorce and heart attack which turned my world upside down, just at the time when I was about to give the persistent dog with his bone the opportunity he had so longed for, how glad that earlier I did. I now spend way less each month than I did before, my advertising is more targeted, my click through rate has dramatically improved, I have seen an increase in telephone calls and the quality of the leads are greatly improved.
Paul and his team have been great, helping me every step of the way and explaining everything in great detail. I still think he is a little crazy but I would be happy to recommend PPC Response without blinking an eye.”
Leonard (MD)
“I was approached by Paul regarding our Adwords campaigns. I’m not going to lie, it all sounded a bit too good to be true, but I thought there’s nothing to lose to see a demo. After the demo it appeared our account, that we were currently paying Adwords management companies £100s a month to look after, was clearly being ignored.
I asked Paul how soon can they do our account and within 2 days it was up and running, we’ve never looked back! We save on management fees and each click is almost half the price! Plus its much more targeted, our sales have doubled! ”
Alex (MD)
“I asked for help from PPC as I was struggling to give my Google Adwords campaigns the attention they required. The costs to employ the experts versus the time saving made sense to me, and I was very pleased with the results. The uplift in leads through Google has been good and my adverts are much more focused now. I would recommend using PPC as your investment is repaid very quickly and the benefit will continue long term.”
Mat (MD) – Australia
“Just a quick note to say how pleased we are with the work you and the team have carried out for our company. We have found it very helpful and have seen increased CTR, a lower monthly spend and an increase in sales; so very happy with the results.”
Emma (Director Of Operations)
“I wanted to say thank you to Paul and Adam for their assistance with our Adwards campaign. Very simple staged approach which resulted in an optimised adword account taking into considerations indirect keywords duplications and cross competing keywords. We decided to maintain our monthly PPC budgets but after the campaign review and adjustment by Adam we now have more focused and relevant enquiries. Happy to recommend PPC response team.”
Jay (Marketing Director)
“Firstly I would like to say thank you to you and your team for the fast and efficient turn around of my Google Adwords campaigns recently managed by various agencies over the last year. This was always limited, especially when you have to trust an agency when they tell you you need to spend more and more money to keep the campaigns running. Also, never seeing the costs of the keywords as becoming a concern.
Within a few days of PPC Response went through the campaigns and making improvements, we were up and running live within 2-3 days. Weeks later, we have already seen vast cost savings on google adword spend and higher conversion rates which has lead to an increase in sales.
I would throughly recommend PPC Response, whether you are using an agency or running the campaigns yourself.”
Steve (MD)
“I thought I’d drop you a quick line to say thanks for all your help and hospitality. At first was I sceptical, it sounded too good to be true but something was different, speaking to Paul, he knew what he was talking about and he happily takes responsibility for understanding, improving and showing you, the client, how to manage a very important part of a modern business. Rather than hiding in the board room away from the course front line of customer dialogue and employing a barrier of operators and team leaders for protection, if you’ve nothing to hide you’ve got nothing to be scared off and that’s good enough for me.
It’s been a long time since I’ve dealt with a ‘web Improvement’ company that is as straight forward, honest, practical and cost effective as PPC Response. I would say it’s the best money we’ve spent since I did my HTML course back when the web was a tech’s playground and no one believed anyone would use it for commercial marketing let alone shopping!
I’m a ‘lucky one’ I can smell optimisation BS from a mile off, unfortunately there are many others being ripped off by marketing /SEO / PPC optimisation companies because they simply don’t know what they need. What they need is PPC Response pronto, anyone who is unsure is more than welcome to call and I am more than happy to personally endorse, in fact it’s a shame in some ways that you specialise in PPC as we would happily use you for other online areas based on the service provided.
All I can say to explain the quality of PPC to anyone new is if I was running a PPC optimisation company this would be the way I would run it, a practical service based on results not a contract, after you have experienced what PPC can do for an adwords campaign you will wish you had always had their input, it this level of customer satisfaction we strive for ourselves.
Good luck to you all and congratulations for providing a real solution to a growing problem for companies like ours”
Darren (MD)
“Just wanted to say thank you for your work with our Adwords account, I really like your approach compared to other approaches such as the agencies out there and have started to see a positive result on my business. Good honest approach to adwords and can see you going a long way with this business model.”
Will (MD)
“Just a quick note to say how pleased I am with the work you and the team have carried out for my company. I have just been searching for as many variations of the keywords as I can think of and we display very strongly indeed. Thank you once again.”
Roy (Managing Director)
“We took on stage one from Paul at PPC where we were quite amazed at the stats he gave us on our paid for clicks campaign with Google. The help and advice given has proved to be very valuable and we quickly recognised other problems we had to sort out before progressing to stage 2 and 3. We are already £1000s of pounds in credit from what he showed us. I would recommend PPC Response to any one using Google to attract customers.”
Melvyn (MD)
“Our Adwords account is performing fine since we have re-structured under your training. Ryan who was assigned to my training was a joy to work with and explained everything I needed to know. The training was never rushed and Adam was always checking to make sure I understood what was being discussed. In terms of our account performance since the re-structure, some 6 weeks ago, our costs have reduced in the region of 40% (It’s amazing now in hindsight to see how much money we were wasting on poor quality traffic) and our CTR has increased. Our enquiry level has remained the same but we are now spending less money overall so our cost per enquiry has also reduced.
The main thing is we are now getting good quality Adwords traffic to our website I always felt Adwords had more control over me than vice versa, but now I can happily say that I have a firm grasp on the account and with my new understanding can see how simple running Adword campaigns can actually be.”
Jason (Marketing Manager)
“Working with Paul, Nick and the rest of the team at PPC Response was the best decision I ever made in 2013 so far. As soon as they finished stage one I was already able to see a huge difference to my campaign, resulting to a 30% increase of orders for my business.
By the time they finished stage three I had to employ an extra full time staff to be able to fulfil the extra orders. I definitely recommend their service to anyone and Im sure I will be keeping in touch with them for more projects to come.”
Paco (Owner)
“Thank you for your wonderful work on our PPC induction, and for taking us step by steps in plain English without any industry jargon. We initially try to do this ourselves but continued to spend more money without achieve the result we know we should be getting. This has help our website immensely, and the cost justified.
Thank you very much and hope to speak to you in 12months time for another year’s PPC MOT service.”
Anthony (MD)
“When first contacted by PPC response I was a bit sceptical about their claims as I am always receiving calls from agencies claiming to do wonders for my website. After speaking to Paul and him guiding me through the process that PPC response would do for me I had no doubt that I wanted to use their services.
I chose to visit PPC Response in their headquarters where they showed me how to manage my Adwords campaign, it was all made very clear by one of the mentors Adam who was very informative and has an extremely good knowledge of Adwords. The whole team at PPC Response made me feel very welcome – Lisa, Dave and Nick are invaluable in their input.
My Adwords campaign is now generating a much better response and I am looking at PPC Response’ reviewing my campaigns in the future as my business grows.
Thank you PPC Response for putting my faith back in IT companies.”
Charlie (MD)
“The biggest problem we have with adwords is the sheer level of competition costing us up to £15 per click. Over the last couple years we’ve had a consultant, Google representative, and a web company all look at the account and have only tweaked minor things which generally left no improvement. PPC-response caught my eye as they were focussed on purely PPC, had no affiliations to Google, and offered regular consultations with a good length of time. I feel that Adam really understands where we’ve been having problems and we’ve troubleshooted various solutions together to see where we get the best improvements.
Our click through rate has tripled which is fantastic, and he’s simplified our campaigns enough for me to manage alone in a busy role. Despite my poor memory he has never been frustrated with repeating points, and is good at keep my confidence up with our campaigns to the point I made a large brand new one by myself last month with no errors!
All the team I’ve spoken to there are friendly and co-operative. I also like the unpressured arrangement with them allowing us to check in for help weekly, monthly or quarterly as required. I would definitely recommend them – if they can handle our industry they can handle anything!”
Jessica (Marketing Manager)
“PPC RESPONSE reviewed and overhauled our google adwords campaigns and achieved significant improvements almost immediately. Click through rates have increased and costs have been reduced, both quite considerably – highly recommended.”
Mark (MD)
“As ever I am always very sceptical about dealing with online companies that promise the earth and do not deliver. As a company director I receive dozens of time wasting calls every day so it was a pleasure to speak to Paul who was very polite and fully informative very quickly. He explained the process in simple terms and was not pushy in any way (which is a massive put off for me!)
After agreeing with PPC to assist us we began our campaign with Nick, who I must say is a credit to the company, he guided me step by step until I had grasped the overall process. Our overall performance with Google has noticeably improved and lowered our outgoing costs substantially.
I would have no hesitation in recommending PPC to any company that are looking to gain an understanding of Google Adwords and are looking to improve their search listings.”
Russ (Managing Director)